Embracing the lean startup method

Read Time: 5 minutes

Bobby Rae

Bobby Rae

Updated: Aug 23, 2023

Jack Martin

The lean startup method has revolutionized the way entrepreneurs think about building successful businesses. By emphasizing the importance of an iterative process that focuses on testing, learning and iteration, the lean startup has become a go-to strategy for many startups looking to reduce risk and maximize success. 

We'll explore what it means to embrace the lean startup methodology and how it can help you launch your business with confidence. We'll look at key principles such as the build-measure-learn feedback loop, minimum viable product (MVP) and validated learning - as well as provide practical tips and examples for implementation. 

Ready to get started? Let's dive in.

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What is a lean startup? 

The lean startup is an approach to entrepreneurship that focuses on rapidly testing and iterating ideas in order to reduce risk and maximize success. The core of the strategy involves using feedback loops, continuous improvement, and data-driven decision-making to move quickly from concept to reality. 

At its heart, the lean startup method boils down to three key principles: build-measure-learn (BML), MVPs and validated learning. These concepts are designed to help entrepreneurs reduce risk by testing their assumptions before investing too much time or money into a project. 

Build-measure-learn feedback loop 

The BML feedback loop is the foundation upon which all other aspects of the lean startup methodology are built. This loop is a continuous cycle of testing, measuring and learning that allows entrepreneurs to refine their product or service with each iteration. 

The goal of the BML feedback loop is to identify what works and what doesn't work as quickly as possible. To do this, entrepreneurs must gather feedback from customers on their product or service and use it to inform the next iteration. 

This can be done through interviews, surveys, focus groups, customer feedback portals, online polls, user testing sessions – basically anything you can think of.

Group meeting with man standing

Minimum viable product (MVP) 

A minimum viable product (MVP) is a version of your product or service that has enough features to meet customer needs while still being cost-effective to develop and test. By creating an MVP, entrepreneurs can quickly validate their assumptions about the product or service before investing too much time or money in it. 

The key to creating a successful MVP is focusing on core features that meet customer needs rather than wasting time and resources on unnecessary bells and whistles. 

This requires entrepreneurs to focus on understanding customer needs first, then building a solution around those needs. 

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Validated learning 

Validated learning is the process of testing your assumptions with customers through experiments and data-driven decision-making. By using validated learning, entrepreneurs can quickly decide which ideas are worth pursuing and which should be discarded. 

This process involves setting up experiments that allow you to measure customer behavior and reactions to your product or service. This includes A/B testing, user interviews, surveys, usability tests and more. The data you collect from these experiments can be used to make informed decisions about the direction of your product or service.

Wrapping up 

Embracing the lean startup approach is a smart way for entrepreneurs to reduce risk and maximize success when launching a new business venture. By focusing on the three core concepts of build-measure-learn feedback loop, minimum viable product (MVP) and validated learning, entrepreneurs can quickly test their assumptions before investing too much time or money into their projects. 

When done correctly, the lean startup methodology can help entrepreneurs save time and money while still achieving the desired results. With a little bit of planning, entrepreneurs can use this approach to set themselves up for success and reduce their risk of failure. 

Good luck.

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