What is a strategic plan?
Overwhelmed by the hurdles your organization is facing? Then you should consider making a strategic plan to figure out how to move your company forward.
The goal of a strategic plan is to define direction, break down big, overwhelming objectives into manageable phases, so you can address the situation, identify any problems and direct your actions accordingly.
Often, strategic planning is long-term. This means most businesses will do it annually, but sometimes it can be even longer. Two to five years isn’t uncommon in some industries. It’s not about digging into the minute details of how things will be done day-to-day, but rather senior management making a decision of where they want the company to be based on evidence.