When you’re a freelancer, the bond you have with your customers is key to building a successful business. Technology writer and author Melanie Pinola said, “Good client relationships aren't just about business, they're about making a connection. As a freelancer, mastering the art of client management can help you build not just a business, but a community.”
Effective client management involves clear communication, setting expectations and handling challenging situations with diplomacy.
Let’s dive into some strategies you can use for managing client relationships and fostering long-lasting partnerships.
Setting expectations
This is key to keeping your clients happy.
Not only can it help you to establish trust and ensure you’re both on the same page, but your client will know that you’ll be honest and not just tell them what they want to hear.
Make sure to clearly communicate the scope, timeline and deliverables of the project from the beginning. Use a contract to outline the terms and document any changes to the scope or timeline. This can help prevent misunderstandings later on.
Clear communication
It may sound obvious but talk to your clients.
Make sure to schedule regular check-ins with your client and to listen actively to their needs and concerns. A scheduling tool like Doodle can help you manage how you meet with them easily.
Use a project management tool to stay organized and keep track of deadlines and deliverables. Provide progress updates regularly and make sure to communicate any major changes or issues that arise. This can help ensure your client feels heard and valued.