What is a focus group?
A focus group answers queries in a moderated atmosphere. The group's activities and their answers to any questions posed to them can guide future research on customer decisions, products and services.
Focus groups are ideal for marketing, library science, social science and user research. They can offer more subtle yet natural feedback, as opposed to typical interviews. Plus, they’re easier to arrange than experiments or large-scale research.
The group can be asked to look at a range of things including; new products, feature updates or thoughts on a topic or issue. This research needs a moderator to guarantee legitimate results and decrease bias. This is often someone from the company who is compiling the study and is trained on ensuring accurate results.