What is an advisory group?
Advisory groups are people who come together (usually with a particular skill set) to share their opinions and offer recommendations to an organization.
Their ultimate aim is to help a company solve an issue it’s struggling to get a grasp of. By not being as close to the issue as executives or staff, they can look at the wider picture and hear opinions, research facts, review reports and make recommendations with greater impartiality.
An advisory group can work on a specific project, such as company restructuring, or look at something bigger, for instance, a merger or how an organization can break into new markets. They are usually time-limited, typically disbanding once they accomplish what they need to do.
The most successful advisory groups have their members drawn from experts in a particular area. Recommendations it makes are going to be used to make important decisions, so they need to come from people with the knowledge to make them.