What is an advisory committee?
Advisory committees are where a group comes together (usually with a particular skill set) to share their opinions, study issues and offer recommendations to an organization.
Their ultimate aim is to solve an issue a company is struggling to do on its own. By taking a step back they will hear opinions, research facts, review reports and make recommendations on a path forward.
An advisory committee can provide advice on a specific project, such as a company rebrand, or look at something bigger, for instance, restructuring. They are usually time-limited, typically disbanding once they accomplish what they need to do.
A great advisory committee should have its members drawn from experts in a particular area. Recommendations it makes are going to be used to make important decisions, so they need to come from people with the knowledge to make them.