We’ve grown up a bit and that means our colors have become a bit more mature yet still warm and human. Doodle’s a tool for professionals and we’d like to think our new colors would fit right in at the next work event.
Doodle’s new brand:
It starts with When.
You might have noticed, but we’ve rebranded. Everything is new,
from the way we speak to our colors and logos.
What’s that all about? Let’s dive into it.
Not “When?” When.
Everything starts with when. Meetings. Appointments. When we know when
something is happening, we show up. We do it. We collaborate. And make big
things happen. Finding when shouldn’t be hard. Doodle is here to make it as
easy as possible.
Vision
Own your time
Our vision hasn’t changed. Neither has how we think about time. Your time
should be yours. And when you manage your time better, you can do the
things you want to do. Thrive at work and be there at home. You can have an
impact while still having time for yourself.
Why did we rebrand?
We needed a new Doodle for a new time
Doodle has been the world’s favorite time polling tool for 15 years. But in this remote-first, on-call world, we need new tools to manage our time.
Doodle helps you schedule the right way
At its core, we see Doodle’s mission in helping people find the right time and people for meetings, appointments, interviews, and more. You name it.
Do it quickly
Time waits for no one. So scheduling should keep up. Doodle makes scheduling quick with tools that let people respond instantly.
Make it simple
Scheduling doesn’t work if people can’t figure it out on their own. We cut out the extra steps and make things easy to share and keep track of.
Get it right, together
The right people, data, time, and context all matter. Doodle sets every scheduled event up for success by letting you add context and control the times and your availability.
New logo
Time is a bit like a frame, isn’t it?
It’s moveable and sets the stage, the context for happenings. Doodle gets
you to the right time. It’s up to you to fill that time with your dreams and
aspirations.
Secondary Professional Logo
Primary Professional Logo
New Visuals
We're all on grid now
Calendars and tables bring order to what might be a chaotic schedule. We
like them because a grid is something that is also flexible—just like you. We’re
placing them throughout our visuals.
New colors for a new time at Doodle
More to the point
with our new typography
Doodle gets people together quickly and easily. So we wanted a minimalistic
font that’s easy on the eyes and still heavy enough to express meaning.
You’re using Doodle to schedule big things after all.
Photography and human face of Doodle
Photography creates a human connection to our brand and along with illustration, plays a large visual role in our brand identity. Photos of individuals and groups are the two main subjects in our brand photography.
Natural environments
Blur the line between personal and professional
Space around the subject
Diverse ages and ethnicity
Experience the new Doodle for yourself
Sign up today and see how easy it is to find your “when” for whatever the
occasion.