How to Develop a Content Scheduling Plan for Your Blog

Read Time: 3 minutes

Franchesca Tan

Franchesca Tan

Updated: Apr 16, 2024


In the world of blogging and content creation, consistency is key. A well-maintained and regularly updated blog not only retains the interest of its audience but also attracts new readers through enhanced SEO visibility. 

Establishing a robust content scheduling plan is crucial for ensuring timely content creation, editing, and publication, which keeps your audience engaged and eager for more.

Let’s explore how to develop a content scheduling plan for your blog.

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Content brainstorming

Start with a solid brainstorming session to generate a plethora of ideas. Use mind-mapping techniques to organize thoughts visually and explore connections between topics. 

Tools like Trello or Evernote can capture and categorize these ideas, ensuring a steady stream of content topics ready for development.

Additionally, regularly bookmark inspiring blogs and websites to fuel your creativity. Experiment with brainstorming tactics like free writing or the SCAMPER method to diversify your topic pool and keep ideas fresh.

Batch creation

Batch creation is a time-saving strategy where multiple pieces of content are produced in a single session. This method maximizes efficiency and helps maintain a consistent voice across your articles. 

To implement this, plan monthly or quarterly content creation days where you focus solely on writing and creating graphics. Use tools like Google Docs for collaborative writing and Canva for easy graphic design.

Consider developing content pillars or formats that can be easily reused and repurposed, such as how-to guides, expert interviews, or thematic series, which can significantly scale your content production.

Editing cycles

Set up a systematic editing cycle that includes initial revisions, peer reviews, and a final proofread. Create a checklist of common errors to watch for and clarity enhancements, ensuring each piece meets a high-quality standard. 

Grammarly and Hemingway are excellent tools for automated grammar checks and style suggestions. Such tools can streamline the editing process.

Publication cadence

Determine your ideal publication frequency based on audience engagement and content type. Analyze your blog’s traffic data to identify the best days and times for posting. 

Tools like Buffer allow you to schedule your posts for automatic publication, helping maintain a consistent cadence without daily oversight.

Refine your publication process to ensure all assets, including blog graphics and social media captions, are planned and ready. This preparation is vital to maintaining a smooth publication flow and meeting your content goals.

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Doodle for your content scheduling needs

At this stage, incorporating Doodle into your scheduling plan can significantly boost your productivity. Use Doodle’s calendar integration to block out dedicated brainstorming, writing, and editing times. 

This way, you can protect these critical tasks from interruptions. For content that requires team input or feedback, Doodle’s group polls and 1:1 booking features make scheduling meetings seamless and straightforward.

Developing a content scheduling plan requires organization, foresight, and the right tools. By following the steps outlined above, you can create a workflow that not only simplifies the content creation process but also enhances your blog's overall quality and consistency. Start using these strategies today, and watch your blog grow to new heights.

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