Advertising

Doodle supports following ad formats:

  • Leaderboard, Full Banner: poll pages top, 728x90, 468x60
  • Skyscraper, Wide Skyscraper: poll pages left, 120x600, 160x600
  • Rectangle: poll confirmation pages middle, 300x250
  • Wallpaper: Maxiboard 994x118 and Skyscraper 160x600
  • BrandingDay: Maxiboard 994x118, Skyscraper 160x600 and colored background
  • Text-Line in email

Werbeplätze auf Doodle

Ad Specifications

  • File formats: GIF, JPEG, Flash
  • Maximum file size: 30kB
  • No sound or irritating animations

Pricing

  • Leaderboard: CPM is CHF 30
  • Skyscraper: CPM is CHF 40
  • Rectangle: CPM is CHF 40
  • Wallpaper: CPM is CHF 50
  • BrandingDay: Price per day is CHF 15000
  • Email: CPM is CHF 25
  • CPM = cost per 1000 impressions
  • Minimum volume: CHF 1000, volume discounts are available from CHF 5000
  • VAT is not included in these prices

Targeting

Ads on Doodle can be targeted by:

  • User's country of origin
  • User's language
  • User's browser
  • Day of week
  • Time of day

Why advertise online?

About two third of advertisers say that online advertising has a positive effect on customer acquisition, sales, intent to purchase, and brand awareness and that online advertising is important (Source: European Interactive Advertising Association). One automotive company is quoted saying: "[The best about Internet advertising is] the ability to target individuals and offer a deeper brand experience than a 30 sec TV ad can do."

Furthermore, a new study proves that online advertising has an effect even when users do not click the ads (read more).

Contact

Contact us

Doodle AG
Technoparkstrasse 1
8005 Zurich
Switzerland

Please note our Terms and Conditions for Advertising on Doodle (currently in German only).